VAME Professional Development Institute

Select the image on the right to view the conference program.  Use the "Presentation" buttons to view the materials shared by the workshop presenter.

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CEV Multimedia
CTE Resource Center
Dews Screen printers
Henthorn Fundraising
iCEV Multimedia
Johnson & Wales University
McGraw Hill Education
Rubin Education
Spirit Box LLC
The Fundraising Guy
Total Sportswear Solutions
VA Council on Economic Education
VA Diner
Virginia Division of Securities
Virginia Lottery
Working in Support of Education (W!SE)
Worldstrides & Explorica


8:30 am - 11:30 am

DECA Bootcamp AM

​Donna Dail, Virginia DECA Specialist 

Designed specifically for newer advisers, this session will focus on DECA basics.  We will work on preparing 2019-20 paperwork, registration sites, managing DECA's calendar, and effectively integrating DECA into your classroom and recruiting strategies to build your program.


1:00 pm - 4:00 pm

DECA Bootcamp PM

​Donna Dail, Virginia DECA Specialist 

This session will focus on making DECA's performance objectives easy to incorporate into your classroom, making competition prep a natural fit in your instruction.  We will also spend time in groups to share strategies for recruitment, program management, finance, and practical tips to make your year easier.


8:30 am - 11:30 am

The Future is Now: Social, Digital, and New Media Mareting

Liz Allums, Fashion Institute of Design and Merchandising

Did you know that nearly 90% of jobs in the upcoming year will demand social media skills? Social Media isn’t just something to do in your spare time, it is a viable career path amounting to approximately $1.3 trillion to our economy. In this interactive presentation, you will learn the importance of social, digital, and new media marketing, the impact it has across numerous industries, and the skills required to work in this field.

1:00 pm - 4:00 pm

Making Your Work Visible: Creating, Maintaining, and Curating Your Academic ePortfolio

Megan Mize, PhD and Elle Tyson,

Center of Digital Initiatives, Old Dominion University

This workshop will introduce participants to the philosophy that underpins ePortfolio use, sharing the general “what, why, how” of    ePortfolio use. Then, workshop facilitators will guide participants through the process of designing and beginning their own professional ePortfolio. The workshop will include an examination of some ePortfolio models, pre-writing/pre-designing activities, and an overview of the basics of building within the free web-building tool.


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12:15 pm - 1:00 pm

Opening Speaker: Danny Rubin

Award-winning author and speaker Danny Rubin will bring attendees out of their seats (literally) for a fun, engaging conversation on how to teach marketing students to write, speak, and lead with confidence. With the right tools and knowledge, students can pursue their passions and tackle any challenge. Rubin, a graduate of Kempsville High School in Virginia Beach and UVA, will give everyone easy-to-implement classroom activities that cover digital communication (ex: email etiquette), networking and the most authentic way to "sell" -- whether you need to market a product or promote yourself for college and career opportunities.

1:30 pm - 2:15 pm

NRF Foundation RISE Up Credentials Update

Adam Lukoskie and Kate Fessler

NRF Foundation will provide an overview of the recent updates and enhancements to the RISE Up credential suite (Retail Industry Fundamentals, Customer Service and Sales, and Advanced Customer Service and Sales/ The Business of Retail). This presentation will cover the credentials and their content and learning objectives, an overview of the enhancements, and programmatic changes, and target learner audiences for each program.


2:30 pm - 3:15 pm

Workplace Readiness Skills (WRS) and Resources

Darren Morris, Instructional Designer, CTECS

CTECS is excited about the evolution in the WRS list. These new skills for the new 2019-2020 school year will have their challenges, but our instructional activities and our vocabulary exercises are better than ever. Attend this session for an online tour of our resources, and bring your questions and issues about the CTECS WRS Assessment.

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8:30 am - 9:15 am

Is Automated Retail A Good Fit For Your Program?

Philip Baird Manager of Business Development, Spirit Box Vending

Whether you have a brick-and-mortar school store, a basic cart on wheels, or nothing at all, a school store vending machine might be the solution for taking your program to the next level. Spirit Box LLC believes that students learn by doing, and will be hosting this session   explaining what automated retail is, and how other schools have implemented it.

8:30 am - 9:15 am

Marketing and Entrepreneurial Challenges

Bob Brooks, SCORE
During this workshop entrepreneur, Bob Brooks will focus on the impact STEM has on entrepreneurship and business. He will present tips and tools to utilize engineering and math skills in marketing courses, as well as current STEM related business trends.. 

8:30 am - 9:15 am

Make the World Your Classroom

Beth Christy , International  Program Consultant

Angela Lipford, Team Lead International Sales

As technology makes the world smaller, businesses are increasing the demand for employees able to work in multiple countries. Open the door to these opportunities, by allowing your students to experience the culture of another country. Immerse them in the language,     traditions, and habits of a land completely different from what they encounter daily. Bring your curriculum to life, allow your students to escape the ordinary and become extraordinary. The world is waiting, teach your students it’s their time to fly with international travel.

8:30 am - 9:15 am

Empowering Advisors to Leverage Educational Conferences- Travel Essentials for Students and Advisor

Donna Dail, Virginia DECA Specialist 

This workshop will help advisers understand the complexities and responsibilities of group travel while preparing students to take advantage of unique learning opportunities outside of the school site. We will focus on communicating the value of the educational conference to stakeholders

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9:00 am - 9:45 am

Adapting to the Changing Retail Environment

Kylie Sibert, Vice President of Corporate Communication, Retail Alliance   

Retail Alliance’s Kylie Ross Sibert will present on the retail landscape, the importance of small business, the realities of entrepreneurship, and how retailers can better market themselves to the changing consumer.

9:00 am - 9:45 am

The Beauty of Entrepreneurship

Peggie Meder, Owner, Skin A Medical Spa

So, you want to be an entrepreneur? The ups and downs of being your own boss… and the magic that follows is all up to you.


9:00 am - 9:45 am

Sports Marketing in a Changing Environment

Damon Aswad, Professional Golfers Association  Golf professional 

Damon Aswad will discuss the evolution of Country Club marketing, knowing your target audience, and how to reach the correct market to meet and exceed business goals.

9:00 am - 9:45 am

Keeping the Human Touch in the Digital Age

Suzy Kelly, CEO, Jo Kell Inc. 
Suzy Kelly will discuss how to keep the human touch in the Digital Age within the context of the workplace. She will focus on how internal marketing impacts the lives of employees and how to create a culture of giving.

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