Wednesday - July 27, 2022

Breakfast Session IV

Capital Ballroom EF 8:00 a.m. - 9:00 a.m

DECA Update


Karen M. Charney

Marketing & Related Cluster Specialist, Virginia Department of Education

DECA State Action Team 78

Virginia DECA


Workshop I

9:15 a.m. - 10:00 a.m.

Potpourri of Fashion

Teresa Chavis

Alexandria City High School

Do you need to freshen up your fashion projects? This hands-on workshop will give worked-based project ideas that can be used from the first day to the last day of fashion classes.

Short Pump Meeting Room

Kings Dominion Goes Cashless

Katie Barron

Youth Account Manager, Cedar Fair - Kings Dominion

Kings Dominion goes cashless! Find out the rationale behind KD moving to all cashless payments and the ups and downs that they have seen through the implementation of this new park policy.

Capital AB Breakout Ballroom

DECA PREP "A Judges Perspective"

Jay and Wendy Williams

Veteran DECA Judges

Learn what the other side of competition looks like from a judges perspective. Receive tips and advice you can give your students. When does the judge know they have a winner?

Capital CD Breakout Ballroom

Workshop II

10:15 a.m. -11:00 a.m.

DECA Panel: Project Management & Unconventional School Based Enterprises.

Learn tips & strategies from our panel of advisors about unconventional school based enterprises.



Karen Charney

Marketing & Related Cluster Specialist, Virginia Department of Education


Sarah Hinkhouse

Marketing Educator at Fairfax County Public Schools


Anne Wardinski

Marketing Educator, Fairfax County Public Schools


Kim Beales

Marketing Educator, Prince George County Schools

Short Pump Meeting Room

Digital Social Media Marketing Classroom



Matt Weston

Coordinator of Career & Technical Education


The “Digital Social Media Marketing” program was created to develop students' understanding of how best to combine fundamental marketing principles with acceptable content creation for use on popular social media platforms. The goal for the students is to learn best practices associated with leveraging different social media platforms to increase followers while adhering to the principles and image of the business or organization they represent.


Capital AB Breakout Ballroom

Virginia Entrepreneurship Certification Examination – Pilot Study

Dr. Cheryl Ayers,

Founder & Director Economic Empowerment Project

The first of its kind in the nation, the Virginia Entrepreneurship Certification Examination will be piloted in high schools across Virginia in Spring 2023.

Based on Virginia’s CTE 9093 and 9094 Entrepreneurship courses, the examination is industry-endorsed by the Virginia Small Business Development Center and SCORE. The Virginia Entrepreneurship Certification Examination is also cross-walked with three international online entrepreneurship examinations administered by My Own Business Institute (MOBI) in the Leavey School of Business at Santa Clara University in Silicon Valley, California. Upon passing the Virginia Entrepreneurship Certification Examination, students have the option of earning three additional credentials and digital badges with little to no further preparation and at no additional cost for a total of four stackable entrepreneurship credentials as per a special agreement with the university. Free examination instructional aids include a teacher guide, student guides, blueprint, and practice test, as well as optional online course modules that serve as a review and/or supplement to classroom instruction. This conference session will share more exciting details on how these value-added entrepreneurship credentials prepare Virginia graduates for college and career opportunities in the Innovation & Gig Economy. Pilot study participation details will also be shared.

Capital CD Breakout Ballroom

Closing Luncheon

Capital Ballroom EF 11:15 p.m. - 12:30 p.m.

VAME Business Meeting

Closing Speaker :
Johnny Soto II, Cryptologic Technician
E-4 United States Navy

"Why Teachers Matter: A Student Perspective"