Tuesday - July 26, 2022
Breakfast Session II
Capital Ballroom EF 8:00 a.m. - 9:00 a.m.
Virginia Marketing and State Update
Karen M. Charney
Marketing & Related Cluster Specialist, Virginia Department of Education
Exhibitor Booths Open
9:00 a.m. - Prefunction Area
Workshop I
9:45 a.m. - 10:30 a.m.
Shark Tank for Entrepreneurs
Shannon Tual
Meadowbrook Academy for Developing Entrepreneurs
Enter the tank and learn how the Meadowbrook Academy for Developing Entrepreneurs and the VCU daVinci Center for Innovation collaborated to bring our version of Shark Tank to the entrepreneurship classroom. Hear from the MADE coordinator and students as well as VCU representatives on their experiences participating in the VCU Entrepreneurship Academy, earning micro-credentials, participating and winning money in a Shark Tank competition, and gaining a better understanding of owning and running a business
Short Pump Meeting Room
Using the CTE Resource Center Website and Canvas to Access Virginia’s Marketing Education Curriculum
Leanne Tipton
Writer/Editor, CTE Resource Center
The CTE Resource Center, your source for Virginia’s public school CTE curriculum, will show how to access your curriculum from the Center’s new website and through Canvas/Virtual Virginia, and show different ways to integrate your current lessons and resources with the curriculum.
Capital AB Breakout Ballroom
DECA Prep
(Role Plays and Tests)
(Role Plays and Tests)
Duke Gardner
Riverbend High School
VAME Teacher of the Year 2015
Learn how to integrate both role plays and tests into your everyday classroom routines in order to help your students prepare for and succeed in competition.
Capital CD Breakout Ballroom
Workshop II
10:45 a.m. - 11:30 a.m.
Meditation for Remediation
Patrice Day Owen
Orange County High School
Help your students learn to focus, reflect and relax. Research suggests that Meditation changes the structure and function of the brain for students to be able to better at self-efficacy.
Get tips, tools, and techniques to make your high school students succeed in and out of the classroom. Meditation also helps with building relationships between students and their peers as well as get them in tune with themselves.
Short Pump Meeting Room
Federal Reserve: Active Learning Resources from the Richmond Fed
Sarah Gunn
Director of Economic Education, Richmond Federal Reserve
Experience the latest lesson plans and activities from the Federal Reserve System that you can use in your classes starting on day one! The presenters will also share the latest Federal Reserve print materials that you can order for your classroom. And everything is at no cost to you!
Capital CD Breakout Ballroom
Workshop III
11:45 a.m. - 12:30 p.m.
Virtual Business in the Classroom
Mel Barrow
Oakton High School
Jason Uhry
Sherando High School
Virtual Business High School simulations are browser-based, online simulations providing your students with interactive curriculum and FUN! The lessons provided coincide with the lessons you teach in the classroom. If it is marketing, sports marketing, entrepreneurship, business management or personal finance, there is a simulation for you!
Discussion in this workshop will provide you with information about how two current teachers use virtual business in the classroom and answer any questions you have! Come join us for a fun time!
Short Pump Meeting Room
Technology in the Ever-Changing Fashion Retail Landscape
Rudy Lopez and Jarvis Jefferson,
Assistant Professors, Virginia Commonwealth University, Fashion
We are in a technological revolution and how the consumer uses technology is changing the way brands and retailers sell their products. This presentation will explore e-commerce and brick-and-mortar technological applications, omnichannel marketing, and how to implement these ideas into your classroom.
Capital AB Breakout Ballroom
"Yes, the Law Travels too!
Legal Issues to consider in Tourism"
Candace Fitch
Feiertag Professor of Practice, Department of Hospitality and Tourism Management, Virginia Tech
This session will review some of the many legal issues to consider in tourism and travel. From travel itself to issues during a stay, the legal issues begin in marketing a location right through tourists traveling, staying and (sometimes) having an issue! We can't cover it all but we will get a good intro into some issues to consider!
Capital CD Breakout Ballroom
Luncheon Session III
Capital Ballroom EF
12:45 p.m. - 1:45 p.m.
Thanks to our Sponsors & Exhibitors
Years of Service
sponsored by Virginia LotteryTeacher of the Year
sponsored by Johnson and Wales University
Workshop IV
2:00 p.m. - 2:45 p.m.
The Forever Evolving Resume
David McDonald,
PHR, Director Of Operations, Hayes Microbial Consulting
An overview of the top resume trends in 2022 from a hiring teams’ perspective. Trends you can take back to the classroom or enhance your own professional portfolio
Short Pump Meeting Room
RESCHEDULED TO WEDNESDAY
10:15 AM
Digital Social Media Marketing Classroom
The “Digital Social Media Marketing” program was created to develop students' understanding of how best to combine fundamental marketing principles with acceptable content creation for use on popular social media platforms. The goal for the students is to learn best practices associated with leveraging different social media platforms to increase followers while adhering to the principles and image of the business or organization they represent.
Capital AB Breakout Ballroom
Power Skills & the Competitive EDGE in your Classroom, DECA Chapter, and Work-Based Learning Program
Tara Richardson,
Owner, Competition University
To get your students to commit, they need to know the relevance of what they're doing. Do you tell them? Whether in the classroom, on a work-based learning project, or sign-up day for competition, there is power in knowing and telling students the benefits of what they're doing, and the benefits far exceed what many think. Come experience the same engagement and empowerment you can give your students. Refresh to a new mindset and never face burnout!
Capital CD Breakout Ballroom