Tuesday - July 26, 2022

Breakfast Session II

Capital Ballroom EF 8:00 a.m. - 9:00 a.m.

Virginia Marketing and State Update

Karen M. Charney

Marketing & Related Cluster Specialist, Virginia Department of Education

Exhibitor Booths Open

9:00 a.m. - Prefunction Area

Workshop I

9:45 a.m. - 10:30 a.m.

Shark Tank for Entrepreneurs

Shannon Tual

Meadowbrook Academy for Developing Entrepreneurs

Enter the tank and learn how the Meadowbrook Academy for Developing Entrepreneurs and the VCU daVinci Center for Innovation collaborated to bring our version of Shark Tank to the entrepreneurship classroom. Hear from the MADE coordinator and students as well as VCU representatives on their experiences participating in the VCU Entrepreneurship Academy, earning micro-credentials, participating and winning money in a Shark Tank competition, and gaining a better understanding of owning and running a business

Short Pump Meeting Room

Using the CTE Resource Center Website and Canvas to Access Virginia’s Marketing Education Curriculum

Leanne Tipton

Writer/Editor, CTE Resource Center

The CTE Resource Center, your source for Virginia’s public school CTE curriculum, will show how to access your curriculum from the Center’s new website and through Canvas/Virtual Virginia, and show different ways to integrate your current lessons and resources with the curriculum.

Capital AB Breakout Ballroom

(Role Plays and Tests)

Duke Gardner

Riverbend High School
VAME Teacher of the Year 2015

Learn how to integrate both role plays and tests into your everyday classroom routines in order to help your students prepare for and succeed in competition.

Capital CD Breakout Ballroom

Workshop II

10:45 a.m. - 11:30 a.m.

Meditation for Remediation

Patrice Day Owen

Orange County High School

Help your students learn to focus, reflect and relax. Research suggests that Meditation changes the structure and function of the brain for students to be able to better at self-efficacy.

Get tips, tools, and techniques to make your high school students succeed in and out of the classroom. Meditation also helps with building relationships between students and their peers as well as get them in tune with themselves.

Short Pump Meeting Room

Federal Reserve: Active Learning Resources from the Richmond Fed

Sarah Gunn

Director of Economic Education, Richmond Federal Reserve

Experience the latest lesson plans and activities from the Federal Reserve System that you can use in your classes starting on day one! The presenters will also share the latest Federal Reserve print materials that you can order for your classroom. And everything is at no cost to you!

Capital CD Breakout Ballroom

Workshop III

11:45 a.m. - 12:30 p.m.

Virtual Business in the Classroom

Mel Barrow

Oakton High School

Jason Uhry

Sherando High School

Virtual Business High School simulations are browser-based, online simulations providing your students with interactive curriculum and FUN! The lessons provided coincide with the lessons you teach in the classroom. If it is marketing, sports marketing, entrepreneurship, business management or personal finance, there is a simulation for you!

Discussion in this workshop will provide you with information about how two current teachers use virtual business in the classroom and answer any questions you have! Come join us for a fun time!

Short Pump Meeting Room

Technology in the Ever-Changing Fashion Retail Landscape

Rudy Lopez and Jarvis Jefferson,

Assistant Professors, Virginia Commonwealth University, Fashion

We are in a technological revolution and how the consumer uses technology is changing the way brands and retailers sell their products. This presentation will explore e-commerce and brick-and-mortar technological applications, omnichannel marketing, and how to implement these ideas into your classroom.

Capital AB Breakout Ballroom

"Yes, the Law Travels too!

Legal Issues to consider in Tourism"

Candace Fitch

Feiertag Professor of Practice, Department of Hospitality and Tourism Management, Virginia Tech

This session will review some of the many legal issues to consider in tourism and travel. From travel itself to issues during a stay, the legal issues begin in marketing a location right through tourists traveling, staying and (sometimes) having an issue! We can't cover it all but we will get a good intro into some issues to consider!

Capital CD Breakout Ballroom

Luncheon Session III

Capital Ballroom EF
45 p.m. - 1:45 p.m.

  • Thanks to our Sponsors & Exhibitors

  • Years of Service
    sponsored by Virginia Lottery

  • Teacher of the Year
    sponsored by Johnson and Wales University

Workshop IV

2:00 p.m. - 2:45 p.m.

The Forever Evolving Resume

David McDonald,

PHR, Director Of Operations, Hayes Microbial Consulting

An overview of the top resume trends in 2022 from a hiring teams’ perspective. Trends you can take back to the classroom or enhance your own professional portfolio

Short Pump Meeting Room


10:15 AM

Digital Social Media Marketing Classroom

The “Digital Social Media Marketing” program was created to develop students' understanding of how best to combine fundamental marketing principles with acceptable content creation for use on popular social media platforms. The goal for the students is to learn best practices associated with leveraging different social media platforms to increase followers while adhering to the principles and image of the business or organization they represent.

Capital AB Breakout Ballroom

Power Skills & the Competitive EDGE in your Classroom, DECA Chapter, and Work-Based Learning Program

Tara Richardson,

Owner, Competition University

To get your students to commit, they need to know the relevance of what they're doing. Do you tell them? Whether in the classroom, on a work-based learning project, or sign-up day for competition, there is power in knowing and telling students the benefits of what they're doing, and the benefits far exceed what many think. Come experience the same engagement and empowerment you can give your students. Refresh to a new mindset and never face burnout!

Capital CD Breakout Ballroom